If you aren’t achieving the search engine ranking you think you should, it’s possible that you may not be paying as much attention to minor SEO techniques as you might think. While there are many factors that can contribute to your overall page ranking, there are several key points that must be accounted for to ensure the best possible results. If you are looking to improve your search engine ranking, check your website to see if you have missed one or more of these 3 common SEO mistakes.
Missing Meta Descriptions
The meta description for your page is ultimately what will encourage a potential website visitor to click your link when browsing through search engine results. This snippet of your content can be anywhere from 160 to 320 characters and should include a call-to-action. Make sure your meta description isn’t misleading or it could actually be hurting you in the long run and further burying your pages in the search results.
No Redirects Have Been Set Up
If you have ever changed the slug of a page on your website from its original location without implementing a 301 redirect, you likely have created a broken link that is hurting your indexing with Google. Likewise, creating a 404 redirect will at least let a visitor to your website know they are in the right place, but the link the accessed may not be valid. When paired with an easy to use navigation bar, these steps ensure that you keep bounce rates low to further improve your page ranking.
Your Content Isn’t Long Enough
When focusing on on-page SEO, one of the most common SEO mistakes that websites make is adding small snippets of content that don’t contain substance. In most cases, each webpage that you want to rank for should have a designated keyword or keyword phrase and a minimum of 350 words in the body of text. It is also important to make sure that your H1-H6 tags are structured properly to allow search engine crawlers to easily determine what your content is about.
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