If you are interested in growing your local business online, you likely have heard about search engine optimization (SEO) but don’t fully understand what you need to do to improve yours. While local SEO can get as difficult as you want it to be, there are several simple steps that local businesses can take to improve their SEO. If you are ready to get your business rank in the search engine results higher for your target keywords, start by focusing on these simple steps.
Add or Improve Meta Descriptions
Meta descriptions are HTML elements on each page of your website that reflect the content of your website and provide a short snippet of the content that page contains. What you may not know, is that when you page ranks in Google, this is the information that people will see. Making sure your meta description tags are accurate will not only help your ranking, but it will also hypothetically improve click-through rates if potential visitors find it more informative and relevant.
Ask For Reviews
Asking for reviews is one of the hardest things that businesses will encounter because they don’t want to be rejected. However, according to the most recent studies, nearly 1 in 3 people that you ask for a review will gladly provide one. This works out great if you have a good rapport with a customer throughout your interaction and ask them to review you. Not only does this build trust in your company to potential customers, but it also establishes a bond between those who can become repeat customers.
Claim Your Business Listings Online
It is important to ensure that your business is represented in the seemingly endless online directories for local citations. While you may not have the time to set these up by yourself, there are many services available that will do it for you for a small fee. Ensuring your business is represented across these platforms improves the visibility of your business online and consistently brings new customers to your storefront.
Still Need Assistance with Local SEO?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, reputation management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!