The Beginner’s Guide to WordPress SEO

In recent years, WordPress has solidified itself as one easiest and most user-friendly content management systems available. As a FREE platform, business owners and bloggers have the tools and access to customization options to create the website of their dreams. However, one overlooked aspect is the easy implementation of WordPress SEO.

What is SEO?

SEO, or search engine optimization, is the process of enhancing your natural and organic search rankings through a variety of steps. No matter what search engine you use, you likely have noticed that certain results rank higher than others. Through SEO implementation, your site will rank higher allowing it to be accessed more easily by a wider audience.

Utilizing WordPress SEO Plugins

There are many different WordPress plugins that focus on SEO enhancement for your website. Because WordPress was originally set up as a blogging platform, creating SEO ready content is an absolute priority to achieve the desired search ranking. The following WordPress SEO plugins can help determine if your content is SEO ready or needs adjustments:

• Yoast SEO – WordPress SEO by Yoast is one of the most popular SEO plugins available on the platform, and for good reason. For most, the user-friendly interface and content suggestions are more than enough to provide SEO ready content. Yoast also features a page analysis tool and XML sitemaps functionality.
• All in One SEO Pack – All in One SEO Pack is an alternative to Yoast that addresses many of the SEO problems that WordPress webmasters face.

Even if you have no experience in performing proper SEO, you can use this plugin for a wide variety of challenges. Other features included in this plugin are Google Analytics support, automatic generation of META tags and helps you avoid duplicate content.

Keywords for WordPress SEO

When writing your blog, it is important to focus on keywords that you are trying to rank for or variations of those keywords. If you are in a highly competitive market, try included long tail search phrases that are more targeted. Once your blog has been written, you can check the status of your SEO through one of the mentioned plugins prior to posting for the biggest impact.

Still Need Assistance with WordPress SEO?

Search Engine Optimization is very much driven by written content. Search engines index every word on your website, using that information to display search results. At Skynet, we know how to find the right keywords and tone for your written message. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!