Building Engagement While Blogging

Over time, it seems like many bloggers have done away with the comment functionality on their posts. Often this stems from the arrival of unwanted spam and advertising comments or a few negative comments that led to a bad experience. However, with the ability to approve comments before they are posted, WordPress can help you be comfortable with the comments being added to your site. Blog engagement comes in a wide variety of forms. However, post sharing through social media or direct comments on your blog posts should be your primary focus.

These two factors can help with indexing and drive consistent traffic to your website. The consistent addition of new comments on your blog, and your responses, can help ensure your pages don’t become stale and remain active. However, unless your content is phenomenal this likely won’t happen on its own. Here are some steps you can take to build engagement while blogging.

Provide Value

To bring traffic to your blog, you will need to ensure that your posts are giving some form of value to your readership. Depending on your business and business practices, this could be humor or just standard posts that strengthen your products and industry. By giving your readers value, they will be more likely to interact with your information.

Focus on Originality

If you are taking your blog ideas from other websites, hundreds to thousands of other people are as well. This can bury your posts in the search rankings and harm the exposure your website is receiving. To remedy this, flex your creative muscles and think of fresh, new content that others will want to share.

Provide a Call to Action

One of the easiest ways to build direct engagement on your blog is to ask readers to participate. Give them questions inside of the body of the content that will make them likely to respond. However, make sure you respond to each comment, otherwise, readers will have no incentive to continue commenting. This is also a great way to get the pulse of what your readership is looking for in future content.

If you need any help keeping up with your blogging requirements or updating your content, call the content creation experts at Skynet Solutions. We can write interesting, fresh content for any industry or business, as well as handling your social media and other marketing needs. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!