As the face of your business online, your website is the number one marketing and sales tool that you have at your disposal. However, if your website doesn’t function as intended and your users having a difficult time using it, they likely won’t stick around long. In this article, we will look at some common website mistakes that may be hurting your business and offer some tips to fix them.
According to the most recent statistics, website visitors will typically form their opinion of a brand based on their website within 3 seconds. That means if your website doesn’t make an immediate impact, they most likely will begin the process over with a competitor. Once you are able to keep them on the website, avoiding these common website mistakes can ensure they have the most enjoyable experience possible.
Your Website Isn’t Optimized for Mobile Devices
With the proliferation of smartphones and other wireless devices, mobile search has taken on new prominence in recent years. To accommodate this shift, Google has instated mobile-first indexing to judge a website’s placement in the search engines by their mobile website version. Aside from this obvious problem, visitors to your website who don’t receive the proper format will likely leave quickly.
Perhaps one of the easiest ways to fix this is to modernize your website design while incorporating responsive technology. This allows your website to determine the size of the screen that Is accessing your website and shrink it as needed to fit correctly and look as intended. This will provide the best experience possible while keeping your website visitors and the popular search engines happy.
Your Website Has Poor Navigation
Once a visitor arrives at your website, how easy is it for them to make it to the information they are looking for? In most cases, you want to be able to access nearly every page, including subpages, on your website within 3 clicks. For top-level information that is critical to your business, try to implement it within less by incorporating navigation options in your header, content body and footer.
Take the time to lay out your menu bar to provide the best navigation experience possible. Think like a customer would to ensure you have laid out your navigation options in the most effective, yet simple way to provide easy use. This will also help improve the amount of time visitors spend on your website as long as you are providing engaging and relevant content to keep them reading.
Your Content Is Dated or Poorly Written
Website visitors will typically be able to determine if your content is well-written and provides the answers they are searching for in the first couple paragraphs of the page that they land on. If it is riddled with grammatical or spelling errors, they will likely perceive you as unknowledgeable in the industry. Unfortunately, this will quickly ruin your chances as converting a lead or making a sale.
Furthermore, great content encourages visitors to continue to read your content and spur engagement. This also improves the amount of time they are spending on your website and improves the chances of ranking higher in the search engine results. Just ensure you are utilizing the right keywords throughout your content and consistently providing fresh, new information.
You Have Broken Links
Broken links not only ruin your website’s navigation, but they also frustrate users that are trying to access them and severely impact your SEO efforts. If you have ever removed pages, blogs or images from your website and didn’t create a redirection, you likely already have broken links. Fortunately, these can easily be identified and fixed through the use of several free tools.
One of the easiest ways to determine if your website currently has broken links is through the use of Google Webmaster Tools. If you worked with a reputable web design agency, this should already be available to you like Google Analytics. Once the site has been crawled and problems have been identified, use a tool like Redirection to correct any broken links that were found.
Still Need Assistance with Marketing?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter and LinkedIn!