Does Your Website URL Really Matter?

When starting a new website, it can seem like the hardest part of the process is ensuring that you have a catchy URL that will stick in the mind of your customers. However, while this may seem like an easy task, you may spend inordinate amounts of time finding that your perfect URL is already purchased or parked by someone else that wants a large amount of money to sell it. But does your website URL really matter or can you make do with a third or fourth choice from your list? Keep reading to find out!

If you are unsure of whether or not your URL is important, think about the last time that you went to a website. Did you type in the URL from memory, search for it on Google or recall it from your browser’s bookmarks? Your own behaviors will help determine what approach to take because your business will likely have the same needs as the consumers that you are trying to reach. However, if you have a business with a strong brand, or hope to achieve a strong brand, the URL you choose may directly tie into that branding strategy.

For businesses that are banking solely on organic traffic to build their audiences, the URL likely won’t be as important as the content that is on the website; although a web address that is congruent with the information found on the website pages will only strengthen the search engine ranking that can be achieved. However, according to most experts in the field, the algorithms used by Google and other major search engines have expanded to reach beyond URLs to provide more relevant results. But what takeaway does that provide for a person thinking of starting their own website?

As you might have surmised by now, the URL you choose will likely play at least some minor role in how your website is ranked on popular search engines; however, there are easy ways to ensure your URL hits your predesignated SEO guidelines. First, ensure that at least one primary keyword or the name of your company is included in the URL to ensure that you are receiving adequate search engine placement. Second, reinforce the core idea of your URL with keyword-rich content to further improve search engine ranking.

With these considerations completed, building your website should be as easy as remaining as relevant and consistent as possible with the pages you are creating. This is easily achieved by creating a defined content plan and researching keywords when you launch your website. Just ensure that you are staying on brand while providing relevant and engaging information for your business and you will start reaping the benefits in no time. The team at Skynet Solutions can not only help build your website but can also help create a pre-determined content schedule that is designed to help your website achieve a higher search ranking position quickly.

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How Can Skynet Solutions Help?

Skynet Solutions is committed to providing the best web design services possible. If you are ready to expand your web presence, refresh your website design, start your eCommerce website or enhance your digital marketing, we are here to help. You can fill out our online contact form on our website or connect with us on Facebook, Twitter and LinkedIn.