In the early days of the internet, building a website for your business was much harder than it is with modern tools and template based website designs. Before everyone had these capabilities, the most useful tool for reaching new customers online was a standard email address. While this technology has been around for a long time, there are many reasons why email marketing is still effective in 2019. In this article, we will look at some of the reasons that you should be investing your time and resources into email marketing.
Is Email Still Popular?
How many times a day do you check your email? Whether you are on your desktop computer, your laptop, your tablet or even your cell phone, you likely have immediate access to your email inbox. In fact, most modern pieces of technology require an existing email for setup and account recovery. Inherently, this means that your email will be with you wherever you may be. The best part is that this behavior is consistent across all age ranges.
The average person will check their email up to 15 times each day to see what new promotions might be available, reach out to a colleague or client or simply keep up with the latest news or trends. No matter what their reason for checking their inbox may be, it provides a valuable link for businesses that these consumers have opted into hearing from. But how can you leverage this powerful resource for your business to make the most impact?
Effective Email Marketing
Creating engaging and relevant content is likely the most important part of a successful and effective email marketing campaign. Finding the right tone and content for the person that is receiving it will ensure you aren’t seen as spam and immediately sent to the trash folder. One easy way to maintain an effective email marketing strategy is to ensure that you are constantly adding to and maintaining your email lists. This will ensure you are constantly reaching the right people and avoiding leaving a bad impression on people who aren’t interested.
Ready to Get Started?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2019 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter and LinkedIn!