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Email Spam and Whitelist Management Processes for Outlook, Yahoo, Gmail & iCloud


Recent updates to email spam filtering has lead to a lot more of unreceived messages for users across the world. Have you recently dealt with this? Out of nowhere you just STOP receiving emails from someone that you have a conversation going with….only reconnect and start the conversation over again weeks later? Messages that you were accustomed to receiving from people, suddenly and unbeknownst to you, end up in the spam folder. This can be frustrating and confusing for both parties and its been a common occurrence lately. Spam and Whitelist Management should be a topic of understanding and normal procedure moving forward.

How do I check my Spam and Whitelist Management?

We have some helpful information below on how to adjust your spam filters and modify your whitelist settings for some of the most popular email clients.

Why are my emails going to Spam or Junk folders all of a sudden?

Email marketing has grown in recent years but not in a completely positive way. More and more scams and fraudulent activity are happening online. Your personal information is being harvested, sold and shared to those looking to bring you curated messages for engagement and advertising purposes. However, this information is also privy to those with nefarious online motives. This advancement has led to tighter restrictions being enforced by the big dogs like: Microsoft (Yahoo & Outlook), iCloud (Apple) and Gmail (Google). Spam and Whitelist Management needs to be something that you look into now.

How do I avoid emails being placed in your Spam or Junk folder?

These three items are the basic steps taken in all of the procedures below. 

1. Add your most commonly communicated email addresses as a “contact” on any of these services. Doing this first step will add these addresses to your Whitelist.

2. Adjust your spam filter settings. This is per email client but once done shouldn’t require any additional maintenance.

3. Regularly Monitor your spam folder. Emails that are placed in your spam or junk folder are typically only held for a few days before being automatically deleted. Checking your spam and junk folder, for each mail client, on a regular basis should be a part of your normal routine. When an email appears in your junk or spam folder that shouldn’t be there you can select that message and mark it as “not spam”. In most cases the email will be immediately removed and placed into the Inbox.

Microsoft OutlookOutlook Email Process is now the hub for Hotmail, Live Mail and other Microsoft email products. 

Add people to your Safe Senders List via online web version of Outlook:

1. Select the Settings icon (gear icon)
2. Select View all Outlook settings
3. Select Mail
4. Select Junk Mail
5. Enter the sender email address
6. Select Add > Save

Mark an email as “not junk” in Outlook:

1. While in your Outlook folder list select the Junk Email folder and select the emails that shouldn’t be there
2. Right click the desired email and then select Mark as not junk.

Check blocked senders and safe senders list (check your whitelist and blacklist):

1. Select Settings > View all Outlook settings
2. Select Mail, and then select Junk email
3. If your see the senders address listed under the “Blocked senders and domains” select the address and then select Remove > Save

For more information on Outlook email Spam Filtering Settings please visit this Microsoft support pages:

GmailGmail Email Process

On a computer:

1. go to
2. At the top left corner, select Create Contact
3. Fill out the contact information and be sure to include their sending email address
4. Select Save in the bottom right corner

On an Android mobile device:

1. Open the Contacts app
2. At the bottom right, touch Add
3. Enter the contact name and email address
4. Make sure you save the contact to the correct account. Next to your email account, tap the Down arrow and then select the account that will receive the email messages you’re whitelisting.
5. When you’re finished touch Save

Mark an email as Not Spam:

1. Open the Gmail website:
2. On the left select Spam
3. Find and open the desired message
4. At the top of the page select Not Spam

Gmail spam filter rule creation:

1. Open the Gmail website:
2. In the search box at the top select the down arrow
3. In the From field and enter the sender email address
4. At the bottom of the search window click the Create filter
5. Select Never send it to Spam
6. Click Create filter

For more information on Gmail Email Spam Filtering Settings please visit this Google support page:

Yahoo LogoYahoo Email Process

1. Log into your Yahoo mail account, select Contacts icon
2. Select Add a new contact
3. Fill out the contact information and be sure to include their sending email address

Mark email as not spam from mobile device:

1. Log into your Yahoo mail in your mobile devices web browser
2. Touch the Sidebar Menu icon
3. Touch the Spam folder
4. Find and select the desired email
5. Touch the Move icon
6. Touch Inbox

Mark email as not spam from computer:

1. Log into your Yahoo mail with your web browser
2. Select the Spam folder (select more if not visible)
3. Open the desired email
4. Select Not Spam at the top of the page

Unblock an email address in Yahoo:

1. Select the Settings icon
2. Select More Settings
3. Select Security and Privacy
4. Hover over email address and then select the Delete icon

For more information on Yahoo email Spam Filtering Settings please visit this Yahoo support page:

or this wikiHow for a step by step guide:!-Mail

iCloudiCloud Email Process

1. Log into your account at, select Contacts, select the Add (+) button in the sidebar and then select New Contact
2. Fill out the contact information and be sure to include their sending email address
3. Select Done

Mark email as not spam on iOS mobile device:

1. Open the Mail app
2. Open the message in the Junk folder
3. Touch the folder icon at the bottom
4. Touch the Inbox to move the message

* this procedure will work for all accounts (yahoo/gmail) that are using your Mail app

Mark email as not spam on Mac:

1. Open the Mail app
2. Find or select the desired message
3. Select the Not Junk button in the Mail toolbar or simply drag the message to the Inbox in the sidebar

For more information on iCloud Spam Filtering Settings please visit this Apple support page:


In Conclusion

We hope that this small Spam and Whitelist management article helps to bring you resolve and understanding. If you are a business owner in need of email hosting, web hosting or eCommerce services please contact us!

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