In this day and age, if you have a small business, you’d better have a blog somewhere to go along with it. Without an online blog, search engines are going to have a hard time finding you and so are your customers. The goal of a search engine is to return the most relevant results to users and your goal should be to keep those search engines happy. A lot of blogs receive the bulk of their traffic from the major search engines, so it only makes sense to work in conjunction with them to optimize your success. We have put together a list of tips that will ensure your business’s blog stays relevant and at the top of search engine rankings. Content drives search engine traffic, so updating your blog frequently is one of the best ways to push your company to the top of the list when people search for your products and services online. Post blog updates at least once per week to keep the search engine spiders coming back to your content more frequently. If they visit your blog regularly, they will quickly index your new content. Actively blogging on a regular basis is one of the most cost-effective channels for generating leads to acquire new customers. The more you publish, the more your site is crawled and the more leads are sent your way by search engines. Search engines measure the pages of your website based on their freshness and rank them accordingly. So, keeping around old content that exists simply to generate pageviews can sometimes do more harm then good. However, some old content that continually answers a user’s query may remain fresh forever in the eyes of a search engine. On average, blog posts have a fresh and relevant lifespan of about 2 to 3 years where they will continue to attract readers and be shared across other blogs and various social channels. So, if you have older blogs reaching the end of their lifespan you can give them a new lease on life by updating them with new information like current statistics or latest developments on that topic. Be consistent with a blog posting schedule no matter what it takes. This is critical because when your regular readers are looking for new posts and can’t find them, they may assume that your blog is no longer important to you or relevant to them and will quickly lose interest. Readers will adapt to your posting rhythm and will begin to expect that reliability from you. If you post every Monday, then it’s important to continue updating your blog on Mondays to remain consistent. If you’re running out of new ideas for content, there is nothing wrong with a little repetition every once in awhile. Sometimes before a message can get its point across, it needs to be repeated. Just don’t repeat something for repetition’s sake as that can become annoying to your readers. If you are concerned about not being able to keep up with a rigorous publishing schedule for your blog, find someone within your organization who can take it over or look into outsourcing your blog posts to a reliable company like Skynet Solutions. Not a tip in the world is ever going to take the place of actual personal knowledge gained by first-hand experience with tracked results and experimentation. Test your blogging strategies continuously to find out what works best for your business’s particular situation and you will be successful when search engines come looking for you.
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