Recently, Google released a list of recommendations for picking a reputable local company to help improve SEO and Google search rankings. Google My Business makes local businesses more easily found within search results. This can lead to an increase in organic, local customers to aid in small business growth.
Google admits that even with the tools they provide, not everyone has the time required to set up a listing or properly maintain it. Working with a third party can help achieve these results with little to no effort by the business, letting them focus on maintaining store operations. For this reason, Google released their own list over “how to work with a third-party”, however, we will go over some of the more prominent points.
Google makes it very clear that not all third-party SEO providers are equal. It is important to find a company that has managed business listings previously while similar target audiences or budgets equivalent to your own. Furthermore, don’t be afraid to ask what other services they can provide to further your business goals.
Stick to One Company at a Time
Testing one SEO company at a time will ensure you are receiving unadulterated results from the Google My Business management you are receiving. Business listings are only shown once for each location available, meaning multiple companies would we working over each other. For best results, test companies individually, if you are satisfied with the results then stick to that SEO provider.
Evaluate Business Performance
Google My Business offers a multitude of insights and analytics options. With these tools, businesses can track how customers are finding them and interaction levels they are achieving through the listing. Reviewing Google My Business insights monthly can help evaluate the effectiveness of the third-party in use.
Avoid Deceptive Behaviors
It is important that the third-party used to manage a Google My Business account remains transparent. As the business owner, you are entitled to know how users are interacting with your business and specific data counts, such as views and clicks. It is also important to note that third-parties cannot influence the order in which a business appears on Google Search or Maps.
Also, it is imperative that you obtain an official copy of your agreement before giving your Google My Business account to a third-party for outsourced management. This can help ensure no deceptive pricing is enforced. Regardless of what the third-party provider says, they cannot remove your business from Google or access the listing without your permission. For more information on working with third-parties read the entire Google help page by clicking here.
You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’s best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!