The Value of Google Plus for Businesses

Google Plus, or Google+, is one of the best opportunities for small businesses to connect with potential customers. With several changes in functionality and significant user growth since its inception, Google+ has become pivotal in successful growth at local levels.

Since Google spearheads this platform, Google Plus can deliver unprecedented SEO impacts and increase website traffic with a little bit of effort on the business’ behalf. Anyone who has performed a search for local services through Google is probably already familiar with the listings that appear at the top of the search results.

These results utilize Google+ listings to give individuals various options in the immediate area. The top results will always have completed profiles, showing map listings, contact info, websites and social media links. This helps smaller businesses be easily discoverable! Google Plus can also have an incredible impact on organic rankings within Google search results.

When Google+ members follow a business, any recent posts that are relevant to their search will become visible in the top search results. This can be extremely beneficial with SEO based blog posts that link back to a primary website to fuel organic traffic. One of the best additions to a Google+ account is the availability for customers to leave reviews. If a company is customer service oriented, great reviews can make a business shine.

Recent studies have shown that 88% of consumers trust online reviews as much as they do a personal recommendation. For this reason, it’s important to strive to keep reviews positive. Reviews can’t be edited or deleted unless they are irrelevant or have content that is against Google policies, so reviews have the ability to make or break a business.

If you are struggling to get your business seen, Skynet Solutions can help you use cutting edge SEO practices to ensure the best possible Search Engine Ranking. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!