If you haven’t done an audit of the content on your website, there’s never been a better time to get started. Having bad content on your website is one of the easiest ways to let your search engine ranking slide without you knowing why. If you are finding your rankings slipping due to bad content on your website, here are 3 ways you can fix it.
Update Your Content
If your content is outdated or irrelevant, there’s a good chance it is performing poorly. More often than not there are few key factors that can help you determine if your content is bad. For instance, if your content has less than 350 words or doesn’t have a distinct keyword focus, then it may be time to retool or update your content to make it more effective.
Redirect Your Content
If your website has outdated content, such as product listings that are no longer available, it may make sense to remove the content and redirect the URL to a related product that is available. Often, this will include content that focuses on topics that are no longer up-to-date. If you are redirecting bad content, make sure you utilize a 301 redirect and not just 404 the page.
NoIndex Your Content
If you have content that you don’t want to be available anymore and have no relevant pages to redirect to, you may consider noindexing those pages. This allows the content to remain on your website without showing up on search engines. This essentially hides the page and saves it for later use if needed without causing you to create dead links in the search engine.
Still Need Assistance with SEO?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!