As a business owner, it’s likely that you don’t have the time to create the regular content updates needed to ensure you are garnering the most attention possible online. While you could task this job to a secretary or other employee in your business, you will be taking them away from other critical job requirements they may have. To help ensure your business remains as efficient as possible and no other departments fall behind, you might consider outsourcing this work to a content writer.
Working with a quality writer for hire tends to make providing great content to your target audiences much easier while still ensuring your content is optimized for search engines. With the over saturated market of “creatives” claiming to be the perfect fit for your business, how do you know if the content writer you are partnering with is right for your needs? In this article, we will examine the considerations you should take into account before hiring a content writer to make sure they are the right fit for your business.
The Basics of Finding a Great Content Writer
To simplify the process and breaking in period, it is important to ensure that your chosen writer is already familiar with your business or the industry you are a part of. Not every writer will be qualified to explain or write about your topics in a way that best represents your business, especially if the subject is highly technical. If the content writer already has a basic understanding of your industry, it will allow them to create entertaining and insightful content for your business and lead to more conversions or interaction among your audiences.
It is also important for businesses to understand the tone they want their content to take to best reflect the established voice of their business. This is an important distinction because most writers will have an established style of writing they are most comfortable with; however, that style may not align with what you are looking for. To find the right fit, ask for past work to understand the voice the writer likes to utilize and whether or not it will work appropriately for your upcoming content.
Other considerations you should keep in mind when finding a great content writer is their ability to meet hard deadlines and consistently meet designated length requirements for all content they are given. In most cases, 350 words are required for each piece of content you hope to rank on search engines, but writing more than that will allow for a slight boost in how your content is received by crawler bots. If information for your industry is timely, ensure that your writer has the ability to write content within a short time window of 2 to 3 days if needed.
Finally, and likely most importantly, ensure your content writer has the ability to correctly format your content to match your existing styling while also remaining grammatically sound. This may mean that finding the right content writer will mean a basic knowledge of HTML, but it will pay off in the long run since you won’t have to hire your web developer to fix these mistakes. While this may seem like a lot of factors, following them closely to find the right fit will ensure your business is equipped to succeed long term.
Why Skynet Solutions for Content Writing?
Skynet Solutions is committed to providing the best content writing services possible. If you are ready to expand your web presence, refresh your website design or enhance your digital marketing, we are here to help. You can fill out our online contact form on our website or connect with us on Facebook, Twitter, and LinkedIn!