In the modern age, a business will often have a hard time finding success through digital mediums if they aren’t accounting for their mobile marketing strategy. According to Google, more than 50% of global search queries now come from a mobile device and mobile-first indexing plays a prominent role in search engine results placement. If you are ready to fine-tune your mobile marketing strategy, here are some easy ways to get started.
Optimize Your Google My Business Account
For local businesses, Google My Business and Google Maps listings will typically provide a steady stream of valuable leads either by bringing them to your storefront or encouraging them to call. Optimizing your business account not only makes sure that you receive prime placement in Google Maps but also gives your potential customers confidence in their decision to contact you. The best part is starting your accounts is FREE and easy!
Incorporate Social Media
Every social media platform has an associated app that can be utilized anytime, anywhere by anyone that has an account. Fortunately, your customers and potential customers all likely utilize social media at some point in the day. In fact, there has never been an easier way to reach your audiences no matter where they may be at the time they need your products or services most.
Ensure Your Website is Responsive
Your mobile marketing strategy will likely be useless if you don’t take the time to ensure that your website is mobile-friendly. The easiest way to achieve this is to utilize a responsive web design that automatically adjusts depending on the visitor’s screen size. Ensure all landing pages or digital promotional materials utilize this strategy as well for the most impact.
Still Need Assistance with Marketing?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!