The navigation bar on your website is arguably one of the most important components of your website. Great navigation menus allow your website visitors, or potential customers, quickly and easily find the information they are looking for. Implementing an easy-to-use website navigation menu is critical for achieving optimal user experience.
At Skynet Solutions, we understand the importance of the navigation menu of your website for ensuring your website remains competitive in search engine rankings and helps your visitors easily access the parts of your website they are looking for with minimal effort. For this reason, an effective navigational menu structure is implemented in each web design project we complete. Here are some of the reasons your website should be optimized for easy navigation:
Decreased Bounce Rates
When a visitor to your website isn’t able to easily find the pages they are looking for, they likely won’t stay around for long. This can lead to high bounce rates when a website visitor only accessing one page of your website and then leaves. Laying out your website pages to provide quick and easy information can ensure that visitors spend more time on your website and learn more about your products or services.
When someone visits your website, the ultimate goal should be to encourage a conversion such as purchasing a product or signing up for your newsletter. By being able to easily navigate your website and find the products they are looking for, you have already won half the battle. Once the product is easily located, content and price will determine if your sale is closed.
Cohesive Website Design
Navigation menus are consistently displayed across the top of your website. For this reason, it is important to ensure that the website design retains cohesion across all pages with the option to return or go to a different page on the website. This will ensure a consistent design and provide your visitors with an easily navigated website.
Why Skynet Solutions for Web Design?
Skynet Solutions is committed to providing the best web design services possible. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!