The 21st of April is fast approaching! What’s being dubbed across the internet as Google’s “Mobilegeddon” isn’t just any old doomsday device or scare tactic. Ready or not, it’s coming!
Basically, if you don’t already have a mobile-friendly website then you’ll need one and sooner rather then later. Beginning on Tuesday, April 21st, Google will begin rolling out their search algorithm update which they say will have a significant impact on search results for mobile users. Ultimately, they just want to give mobile users the best online experience possible without all the small text, the long load times, the pinching and the grabbing.
In essence, if your website is not considered “mobile-friendly”, there is a real possibility that Google will start to send you fewer mobile search customers after their update. Typically, webmasters see about 30-50% of all traffic, across all client websites, come from mobile devices. And no one wants to see that kind of drop in the amount of customers visiting their site. For the past few years, Google has spent a lot of effort pushing everyone to go mobile. So if you haven’t made the leap to a mobile compatible site yet, this announcement should be your wake up call.
The date is set and the world wide web for mobile users and business owners alike is about to change, but it’s not going to be the end of the world as long as your website is prepared. The best way to ensure that you’re ready when the horsemen of the mobile-apocalypse arrive is to have a responsive website. This type of site only has one domain, rather then a separate one for desktop and mobile, and the design of a responsive website will reformat to fit the screen on which it is being viewed, regardless of whether it’s a desktop, laptop, tablet, or mobile device. Current statistics show that mobile-friendly sites have much better conversion rates. They tend to load faster then their desktop counterparts and their ease of navigability offers a better mobile user experience.
Preparedness of this measure, however, isn’t always a quick fix. Unfortunately, responsive websites take time to design, develop, implement, and test. Thankfully the knowledgeable professionals at Skynet Solutions will guide you through the process and help your business build a website that not only makes mobile users (and Google) happy but also maintains your ability to fit well into the future of ecommerce. For more information on how Skynet Solutions can help prepare your website for “Mobilegeddon”, contact us at 918-895-1982.