For most businesses, Christmas is the last chance to increase revenue and clear product before the new year begins. Often, this is also the time to reflect on your existing marketing plans and beginning planning for next year. While Christmas can be stressful as a small business, there are many factors that make it the most wonderful time of the year. In this article, we will explore some of the ways to capitalize on the remaining holiday season and finish the year strong.
According to statistics from the National Retail Federation on year-end holiday sales, there are some great insights that small business owners should keep in mind to understand how crucial this period is. One of the most important to take from this study is that between 20% to 40% of yearly sales for small businesses will occur throughout the months of November and December. With a healthy and booming economy currently in place, this number is only expected to rise both in 2019 and beyond.
While increased sales are likely at the top of your list, it is important to understand that the holiday season is about more than just building your bottom line. It is important to remember that Thanksgiving, Christmas and New Years are about giving thanks and celebrating, not just positioning yourself for monetary gain. Losing this mindset can actually be detrimental and hinder your efforts to end the season strong. Don’t be afraid to give your customers gifts and provide great customer service to ease an otherwise stressful shopping period.
Ending the year strong is critical for small businesses because the holiday season may be the most profitable time of year. If you haven’t met your goals for the year, now is the time to buckle down and ensure that you are making the most positive impact possible. Just don’t forget to enjoy the season before digging into next year’s marketing plan!
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