Now that we have officially entered the holiday retail season, it’s more important than ever for small businesses to begin bolstering their local presence online. While there are many different methods that can be leveraged to ensure your business is as accurately portrayed online as possible, there are few key things you can do to make a huge impact. In this article, we will provide some of the best local SEO tips for the holidays that we recommend and some easy ways to boost your online presence during this busy season.
Update Your Google My Business Listing
There’s a good chance that you have been getting reminders to update your Google My Business hours for the upcoming holidays. Without updating these, you could miss out on potential customers that are looking for businesses just like yours when shopping for gifts. Even worse, they could show up only to find that your business isn’t open and never return because of a poor experience. If possible, update your hours across not only Google My Business but other social media and local directories that your business is currently utilizing.
Optimize Blogs for Holiday Keywords
There’s a good chance that you rehash old holiday content from previous years to fill gaps in your social media plans. Although this is a great idea, it’s important to ensure that it is evergreen content that is still relevant. If it’s not, you may consider updating the content and replacing the existing information or adding new blogs that counteract the information you have previously given out to explain new updates. Not only will this help inform visitors that find your web page, but it will also help website crawlers see that you have updated the content and can potentially improve your website ranking.
Consider Running a Promotion
Local SEO plans often rely on word of mouth to bring new customers in. One of the easiest ways to achieve this is through a social media promotion. Consider sponsoring a giveaway or creating a local-based ad with special holiday pricing on social media to draw in new customers. If you have trouble thinking of fresh ideas, the team at Skynet Solutions is always here to help ensure that your small business has the best local SEO plan in place for the holidays to make the most impact.
Ready to get started?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2020 your business’s best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter and LinkedIn!