In a recent blog post, we wrote about how the implementation of search functionality in Facebook will be a major focus in 2017. Though this will be an important transition for online marketing, many other trends are noticeably taking precedence. Adopting these trends now, or working them into your budget, can help prepare your business for 2017.
Increased Video Importance
With the arrival of live video streaming across several networks, notably Facebook Live, the already impressive video medium is finally branching out. As live video streaming becomes more refined, businesses will be able to promote their new services in real time or show consumers behind the scenes. Video has always been a powerful way to get your message across to consumers, visual reinforcement can demonstrate products much easier than words ever could.
Business App Prevalence
Google recently began indexing apps, making the viability of mobile apps for businesses much more likely. Dedicated apps for brand news, special perks and mobile shopping are becoming more and more prevalent each day. By giving consumers the option to be attached to your business on the go, the likelihood of sales conversions becomes much greater.
The collective consumer attention span has dwindled with the explosion of social media. Though current SEO practices sometimes require long walls of texts to meet indexability criteria, it’s likely this will eventually change with current trends. Most consumers will only skim through content or share a story just based on the title. Creating content that is easily read while focusing only on important information will cut down reading time and convey messages properly.
Augmented Reality and VR Capabilities
With the introduction of Pokémon GO and various affordable virtual reality headsets, it is expected that many different businesses will begin experimenting with augmented reality and VR capabilities. Though designing the content for these platforms is currently relatively expensive, new, cheaper ways to deliver content will be developed. With the current rise of 360° cameras, the ability to create your own VR experiences may be just around the corner.
You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!