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How Important is a Mobile Friendly Website?

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We now live in a digital age where information is at our fingertips at all times. The arrival of internet connected phones has allowed consumers to find information no matter where they are. Fortunately, business owners can benefit from this phenomenon as well. The addition of mobile friendly features into your updated website design is paramount in the modern age. In fact, mobile and tablet access has actually surpassed desktop internet usage. The affordability of new mobile phones and tablets has allowed unprecedented internet access worldwide and this trend shows no signs of slowing.

Why is Mobile Friendly Important for Business Owners?

When searching for search engine optimization solutions you have likely come across the phrases bounce rate and click back. These two factors play a critical role in how users are interacting with your website and, in turn, how relevant is should be in the search results. Let’s look at what each factor means:

Bounce Rate

A bounce from your website is logged each time a user visits your website but doesn’t visit another page. This can be tracked if the user clicks an outbound link or manually enters a new URL.

Click Back

A click back occurs when a user visits your website and either doesn’t like what they see or can’t properly use it. In this instance, the user will click the back button on their browser and find a more relevant search result. Google also calculates the time the user spends on each page while visiting your site before performing either a click back or bounce. These factors play a critical role in how well your website ranks in the search engine.

But how can a mobile friendly site help improve these numbers?

When you invest the time in creating a mobile friendly website, you ensure that the information presented will be easily seen by visitors. This can immediately help decrease the number of click backs and bounces seen by the website owner because a large portion will likely be using a mobile device. Ultimately, this tiny detail can help your website rank higher in the long term as Google continues to focus on mobile friendly search results as a ranking factor. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

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