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Are Online Business Reviews Important?


If you are trying to expand your reach and make your business more appealing to potential customers, you may be neglecting one of the most important facets of your digital marketing. According to the most recent statistics, 9 out of 10 individuals will read online reviews prior to actually visiting a business. Unfortunately, this means that if your online business reviews are less than stellar, they could be hurting your chances at drawing in new customers.

The Importance of Online Business Reviews

In recent years, business reviews through an online profile have become just as trustworthy as a personal recommendation from a friend or family member. With the wide variety of online sources available for rating businesses, it’s easier than ever for consumers to find information about others experiences with a business they may be interested in. For this reason, getting your business reviewed online should be paramount, especially if you are a local business.

According to an annual survey provided by Bright Local, there are several key factors that business owners should take into account when looking into how their business is being reviewed online. While a good review can do wonders for your business, a bad review can take your reputation in a far different direction. Some key takeaways from this survey include:

  • 9 out of 10 consumers form an opinion based on less than 10 reviews, meaning any negative reviews could be driving customers away if there aren’t enough positive reviews to outweigh them. Counteract this by encouraging positive reviews from regular customers or those that are excited about your brand.
  • Not having customer reviews is almost as bad as having unfavorable reviews because 91% of your customers are relying on reviews from other customers to form their own opinion. If you don’t have enough reviews currently, focus on encouraging positive reviews from your existing customers.
  • Nearly 84% of consumers trust an online review from a stranger just as much as they would a personal recommendation from a family member or friend. This means, that consumer marketing is heavily dependent on online reviews and your digital marketing plan should reflect this.

As you can see, there are many reasons why business should be cultivating reviews through favorable customer experiences to further increase their success as a business. With the wide variety of websites now offering a review system, it is more important than ever to ensure you are treating your customers fairly. Remember, it can be far easier to get a bad review from a poor experience than it is to get a great review without going above and beyond.

Why Skynet Solutions for Digital Marketing?

Skynet Solutions is committed to providing the best digital marketing services possible. If you are ready to expand your web presence, refresh your website design or enhance your digital marketing, we are here to help. You can fill out our online contact form on our website or connect with us on FacebookTwitterGoogle+  and LinkedIn!

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