For small businesses to succeed online and expand their customer base, it is important to invest the time and resources necessary to implement online marketing strategies. By analyzing industry trends that have molded 2017, small businesses can adapt their current marketing strategies to achieve success and begin modeling their marketing strategy for 2018. Here are the current top online marketing strategies for small business:
Search Engine Optimization
Long-term marketing strategies have taken the forefront in recent years to give small businesses the most bang for their buck. By improving the SEO for their website, they will rank higher in organic search results to drive more traffic to their website. To learn more about SEO, please visit our page dedicated Search Engine Optimization.
Chances are, no matter who your target audience is they are likely using Facebook. With over 2 billion monthly users, Facebook Advertising has become a great way for small businesses to build their audiences and engage with them. The best part is that your Facebook Advertising can be optimized for the majority of users that utilize Facebook’s mobile app.
Paid Search Marketing
Much like Facebook Advertising, paid search engine marketing through Google Ads and similar platforms is an affordable way to get your business in front of potential customers. The biggest benefit of using Google Ads for paid search marketing is the data it provides in the form of traffic statistics. This big data can then be used to refine your marketing to be more effective!
Though it may seem archaic these days, email marketing still provides one of the highest returns on investment for small businesses. Email marketing allows you to send sales, information or any other content to individuals that have opted into your newsletter. Aside from the minor costs associated with the email platform of your choice, this is the most cost-effective way to market your business.
Still Need Assistance with Online Marketing Strategies?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!