While managing your own social media accounts is a great way to connect with your audiences and determine their wants and needs, most small business owners don’t have the time needed to invest in them. If you have found yourself in this situation, it may be time to outsource social media management. However, there are typically 3 routes you can take as a business owner.
Abandon Social Media
While many small business owners think that quitting social media or just letting an account sit dormant is a good idea, it likely will hurt your business in the long run. Your competitors are definitely investing in social media and no digital marketing plan is complete without it in the modern age. Simply put, abandoning social media because you don’t have the proper time to invest in it or aren’t seeing the results you expected immediately is not a viable option anymore.
Hire An Employee
While it may seem beneficial to hire an employee to take over your social media accounts full time, you may be surprised to learn that the average salary of a social media specialist sits around $49,000 annually. This likely will be above the pay grade most small business owners are willing to pay to ensure their social media accounts get the attention they deserve. However, there are more cost-effective ways to outsource social media management.
Hire A Firm
Hiring a digital marketing firm is perhaps the most cost-efficient and easy way to ensure your social media accounts are in good hands. This not only makes sure that you get the best price possible but ensures your social media management is in the hands of a professional. If you are interested in partnering with a firm to affordably outsource social media management for your business, we would love to explain our options in further detail for you.
Why Skynet Solutions for Social Media Management?
Skynet Solutions is committed to providing the best social media management services possible. If you are ready to expand your web presence, refresh your website design or enhance your digital marketing, we are here to help. You can fill out our online contact form on our website or connect with us on Facebook, Twitter, Google+ and LinkedIn!