If you struggled to reach the engagement and follower levels you had hoped last year, there’s a good chance you are planning a new social marketing strategy for 2019. While new social media platforms are continuously popping up, it can be hard to determine where your business should divert its efforts. In this article, we will explain how to perform a social media audit and offer some tips to make the process easier.
Before you begin your social media audit, it is important to document any existing social media efforts you have pursued. If you haven’t done this throughout the year, it may take a little legwork to get you up to speed. However, we promise it will be worth the effort. After all, do you really want to invest all of your money and time into strategies that aren’t actually benefiting your business?
When planning a social marketing strategy revamp, performing a social media audit is likely an inevitability. Not only does this allow you to track the growth that has occurred, but it also helps you determine what posts have been most successful for your business over the previous year. This helps ensure that the plan you create will be as effective as possible to ensure your business makes the most impact possible in 2019.
So, how do you start a social media audit? Begin by collecting information about your own business by reviewing previously reports generated through the business manager sections of each individual account you manage. This information gives you great insight into trends that carried your engagement through the year and what content performed the best. Gathering this information or documenting it throughout the year will ensure that planning your social media strategy for 2019 with kick off without a hitch.
With this information, businesses should be able to clearly see which social media platforms and content choice are most beneficial for their business based on pre-existing data. As you can see, finding the right path for your social marketing strategy in 2019 isn’t nearly as daunting as it may seem. By following the steps available in this article, you will be well on your way to making 2019 the best marketing year yet for your business!
Still Need Assistance with Marketing?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter and LinkedIn!