Even though summer is nearly over, it’s important for businesses to begin locking in their holiday plans and putting their marketing into motion. In fact, as a small business owner there’s a good chance that if you don’t start now, you will fall behind your competitors and struggle the whole holiday season to catch up. If you are ready to prepare your business for the holidays, here are 3 ways you can get started now.
Secure Your Inventory
Depending on the products you provide, it is important to secure your inventory early to ensure you don’t run into any issues later on that could limit your capacity to sell during peak times. Compare what you already have in stock with the product quantity you are projected to need and place an order. This will also ensure you aren’t stuck trying to find replenishment with long lead times.
Hire Seasonal Employees
Hiring seasonal employees now, or at least extending them offers for a later date, will ensure that you have your staffing needs under control once the holiday season arrives. To keep a healthy work environment, try to offer extra hours to your current staff if possible to allow them to obtain extra money for the holidays. If possible, see if past seasonal employees would like to come back this year to minimize training.
Reach Your Audiences
The final step to making this holiday season is a success is marketing to new or potential customers that may be looking for products or services just like yours. During the upcoming season, consumers have a wide variety of options and will often be looking for the best deal possible. Through marketing, you can create a lasting impression early and explain what makes your product different than competitors.
Ready to get started?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter and LinkedIn!