While many individuals will make resolutions on a personal level, there are many benefits that can be obtained by businesses that make the resolution to update their existing website design for 2018. Most experts in the field will recommend a redesign of your website every 2 to 3 years to keep up with competition and keep your visitors engaged. However, there are generally a few key factors that can help determine whether your business should invest in a website design refresh.
Google has been making a big push lately to cater to the growing amount of traffic that is coming from mobile devices, including how businesses rank in search engine results based on this factor. With responsive web design, you can have the best of both worlds as your website adjusts to meet the display it is being viewed on. If your website isn’t mobile friendly, it is now more important than ever to refresh your website design.
Take the time to analyze your competitor’s websites and take note of the overall design, including color schemes, design elements, text size and navigation options. Once you have a good basis of what is available from your competition, compare it to your website to determine if you are behind the curve. Try to not to focus purely on the aesthetic qualities of your website and, instead, think about how visitors will use your website and how good their experience will be.
If your website doesn’t load within 2 seconds or less, you may be missing out on customers. In the modern age, most consumers don’t have the patience to wait for a website to load and will leave if their expectations aren’t met. Utilizing Google’s PageSpeed Insights can help determine how quickly your website loads across multiple devices and locations as well as determine areas for improvement.
Skynet Solutions is committed to providing the best web design services possible. If you are ready to expand your web presence, refresh your website design or enhance your digital marketing, we are here to help. You can fill out our online contact form on our website or connect with us on Facebook, Twitter, Google+ and LinkedIn!
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