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Responsive Web Design – What is it and Why Does it Matter?


If you browse the internet from a variety of devices and device sizes, you have likely come across websites that are virtually unusable on a mobile platform. With the growing importance of mobile internet, it is important to create a website version that is mobile-friendly and provides a great user experience. To help combat this growing problem and ensure a seamless user experience across devices, our Tulsa website design firm utilizes responsive web design for all websites we build for customers.

What is Responsive Web Design?

Responsive web design focuses on the belief that both the website design and development should be able to adapt to the user’s behavior or device by taking metrics like screen size, screen orientation and individual browser or operating system into account. In a nutshell, this means that if a visitor to your website wanted to move from their computer to an alternative device like an iPad, the experience would be the same. To do this, a responsive web design includes the coding and technology necessary to detect the screen size and resolution, then adjust it accordingly without needing user input.

Why Does Responsive Web Design Matter?

In recent years, mobile web browsing has overtaken desktop web browsing as the proliferation of smartphones and tablet devices continues. In fact, according to Search Engine Land, nearly 60% of web searches now come from mobile devices. Doesn’t this insight alone warrant for investing in responsive web design to create a seamless experience for your website visitors across any devices they may have? Every business has a website to grow their business, primarily with search engine optimization strategies and digital marketing. According to Google, the top search engine and organic traffic referrer,  responsive web design is the industry standard and could have a direct impact on your search engine ranking. Having a single website that adjusts to the user’s device creates shareable content across multiple platforms from a single URL, something Google places incredible value on.

Is Your Current Website Responsive?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

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