Though there are no shortcuts to dominating online with your business, there are many steps that small businesses can take to enhance their search engine optimization and compete in the digital world. Over time the importance of a web presence that is easily found has become critical to the success of a business, even a physical storefront. With the limited number of results on the first page, what can a small business do to compete with larger companies? Search engine optimization solutions can help small businesses remain competitive and increase the number of visitors that will find them organically through search engine results pages. To do this, it is important for small businesses to invest in building their online presence to rank higher. Here are some search engine optimization solutions for small businesses:
Get Your Business on the Map
One of the easiest, and most efficient, search engine optimization solutions a small business can complete is successfully “getting their business on the map”. If you have ever searched for a service in your local area, you likely saw different businesses placed on a map at the top of the Google search page. These businesses have utilized the power of Google’s FREE GYBO program. According to GYBO’s own statistics, a business that is online can grow 40% faster than the competition that isn’t. Furthermore, these businesses are twice as likely to create jobs as a result of this growth. Struggling to get through the GYBO process? Let us know, we can help!
After your business has successfully completed the GYBO requirements, you are now ready to start building your online presence. One of the easiest ways to do this is to ask your customers for reviews online. This can include multiple different platforms including Google, Yelp, Angie’s List, Trip Advisor or any other review site that meets the industry of your company. To specifically build your Google ranking, however, it is encouraged that you gather as many reviews as possible through Google’s own review system. Any reviews, good or bad, that you receive will be available to potential customers and attached to your business profile. For this reason, it is important to focus on providing the best customer service possible for your clients or customers to bolster your review status.
Social media platforms have grown substantially recently. With targeted advertising opportunities on Facebook and other social platforms, you have the ability to pinpoint exactly who you are trying to reach. Finding these individuals and building a relationship with them through social media can help not only increase real-world visits but serves as one of the most powerful search engine optimization solutions as well. For example, say you have just completed a new blog that will resonate with your target audiences you have been growing. By posting this blog to your social media, you are creating shareable content that your customers will want to share because it aligns with their needs or wants. When this happens, more people can find your website and you will continue to grow.
Why Skynet Solutions?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!