As you begin building the online reputation of your small business, it is important to have the tools and knowledge needed to set you on the right path. At the most basic level, it is important to know how to optimize your website to improve your search engine ranking. To help you get started, here are 3 SEO basics that you can use to kickstart your small business online.
Consistently Update Content
It’s hard to talk about SEO basics without explaining the need for consistent content updates that can hit new keywords or reinforce existing ones. One of the easiest ways to remain consistent is by adding a weekly blog to your website to add fresh, new content that both your readership and search engine bots will love. Google only wants to show the best results on the first page or a search. For this reason, it is important to ensure you are constantly providing quality content they can use.
Take the Road Less Traveled
If you are using generic keywords or keyword phrases in your content, you likely will find that it’s hard for you to improve your search engine ranking. This is because there are many other competitors already targeting those keywords and creating a crowded struggle to reach the top of the search results. To avoid this situation and make more of an impact, try to use keywords or keyword phrases that are less competitive.
Understand Your Audiences
You should already know who your target is and have a strategy in place on how to reach them. However, even if you can get your content in front of them, what incentive are you giving them to actually read it? This can increase the amount of time your visitors spend on your website and help you climb the search engine rankings.
Still Need Assistance with SEO?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!