It’s safe to say that video has solidified itself as one of the dominant mediums on social media in recent years. In fact, nearly 5 billion videos are viewed daily on YouTube while 100 million hours of video are viewed on Facebook alone each day. This rise in popularity has left many marketers, and the businesses they serve, wondering how they can get their share of the viewership to build their social media engagement and increase conversions. Video is a much more digestible medium than text because it can be absorbed with little effort while complex ideas can be displayed in detail. This makes it perfect for a wide range of uses including entertainment videos, promotional videos, informational videos, how-to videos and much more. However, there are some considerations that should be taken into account when filming your video.
What is a Good Video Length for Social Media?
The length of the vide you share may have a direct impact on how well it is perceived by your audiences. In most cases, the best way to build social media engagement with video is to keep your video no longer than 1 minute and 30 seconds. This provides a quick experience that can stir conversation and detract from the continuing, infinite wall provided by Facebook that will encourage users to keep scrolling.
Videos Should Provide Value or Entertainment.
There are many different strategies that can be used to make your video successful on social media. However, it is recommended that you make your videos “episodic” to keep bringing your audience back for more. For even greater exposure, your video should be shared across multiple social media platforms and video platforms that link back to your website for added conversion support.
You Don’t Need Expensive Equipment for Video!
Some of the most shared videos on the internet were filmed with a smartphone. While you could invest tons of money into getting professional equipment, most businesses and individuals have found success using nothing more than their cell phone camera. If it’s not a spur of the moment video or live video, editing will often provide a higher-quality video.
Still Need Help Building Social Media Engagement?
If you are struggling with your social media content and outreach strategies, Skynet Solutions can help you succeed in this growing medium. Take control of your social media engagement to easily solidify your place in the social media realm! You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!