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Does Social Media Impact SEO?


More and more, social media is solidifying its place as the most prominent activity in terms of time spent online. This has, in turn, led the generation and creation of overwhelming amounts of content that can be consumed by those willing to seek it out. It’s not uncommon for many small business owners to wonder if social media really has an impact on their search engine optimization or the value it can give them.

Direct search engine optimization currently is not part of social media posting. Social media posts are indexed but this doesn’t mean that every social media post is being indexed by Google or other search engines. With the wide amount of content being created, it would quickly engulf search results, making traditional search results buried in social media posts. In most cases, bots are unable to judge the credibility of the content or author of social media posts, making them less likely to be indexed. Social media does have a more indirect impact on SEO than you may have realized.

Social media platforms are an excellent source for both links and link sharing. This can benefit traditional websites by providing a conduit to their existing website for many individuals at any given time. Branding content can also be shared, making search result rankings higher in the long term. Search has become a prominent focus on social media channels in recent years.

For example, with Twitter users can add hashtags to their post which are then easily searched. Other content that is indexed includes keywords, images and other similar content. Even though social media platforms don’t have a direct impact on SEO for business owners, it is important to realize the positive benefits that can be achieved by remaining active on social media. By providing interesting and relevant content that can easily be shared, websites owners can expect more traffic than they would receive without social media platforms. Optimizing your pages can further benefit your business.

You can always call the experts at Skynet Solutions for help with your social media management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

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