Content marketing focuses on the creation and sharing of content such as blogs, social media posts and video. In most cases, this content won’t blatantly promote a brand or company but instead serves to create buzz around their products or services. Follow these crucial points to ensure your content marketing is as successful as possible.
Focus on Quality
One of the biggest reasons to invest in content marketing is to give potential readers valuable information about your products or services. A blog post will generally have to meet a 300-word minimum to be effective in SEO scoring. However, more value can be added by taking the time to write more words. Longer content is great for the utilization of keywords if your content is well written. Anywhere between 1000 and 1500 words should be sufficient in most cases to concisely get a point across. Longer content is also valuable for increasing average user time on page stats and promoting engagement or shares.
Let’s face it, there are a lot of businesses out there that likely are promoting the same products or services that you are. For this reason, it is incredibly important to ensure your content is unique and not like every other competitor. Being unique can help set you apart from the competition in your given industry.
One of the biggest problems small business owners run into with a content marketing strategy is keeping a consistent flow of new content. If you only make a blog or social media post about your newest products or services, the potential customer will likely tune out. Being consistent with valuable content related to your business or industry can help boost engagement and propel the search engine rankings of your business’ website.
You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!