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How to Begin Successfully Email Marketing


Since the technological breakthrough of email, you would be hard-pressed to find an individual who isn’t currently using email in some facet. In most cases, individuals will own multiple email addresses out of necessity or requirements needed to fulfill app downloads or use certain services or products. For this reason, email marketing remains to this day on of the most effective ways to promote your products and service to prospective buyers or build trust between your business and a consumer.

Gather Emails

It’s hard to market your services or products through email if you haven’t compiled an email or newsletter list. It is important that the email addresses included in your list are accurate and approved by the owner to ensure regulations are met and your message is actually effective. Email addresses can be easily compiled through an online form on your website or manually entered when gathered at trade shows or events.

Give Recipients Value

Chances are if you are blatantly asking for a sale every time you send an email your potential customers will be less than enthused to open your emails, or worse, unsubscribe from your mailing lists. To avoid this, give your customers valuable information that relates to your business then provide a call-to-action to reach your desired outcome. Make your newsletter valuable enough that they will consistently open the following ones.

Try a Service

There are many email marketing services that help small business owners create professional emails with minimal effort. For example, Constant Contact features an easy to use drag-and-drop editor that can help make your emails deliver at certain times with advanced scheduling. For some, this makes the process a little less demanding and helps add crucial automation features that can be utilized to help grow your business.

You can always call the experts at Skynet Solutions for help with your social media management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

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