In the age of the internet, you would be hard pressed to find someone that isn’t utilizing at least one social media platform on a daily basis. With the new prominence of smartphone technology and dedicated social media apps, it has never been easier for businesses to find and connect with their target audiences online. In this article, we will explain how business can leverage the top social media advertising platforms for 2019 to build brand awareness and improve sales.
As you may already know, not every social media advertising platform may suit the unique needs of your business. For this reason, it is important to do a thorough social media audit of any platforms you are currently utilizing before investing money into social media advertising. This will ensure that your money is being used as wisely as possible and you are achieving the highest return on investment possible. Some social media advertising platforms to consider include:
Still considered the undisputed king of social media advertising, Facebook allows businesses to leverage their detailed audience segmentation tools to put their ads in front of the right people. This unique feature sets Facebook Ads apart from the other competition on this list and makes it the obvious choice for businesses that are planning their upcoming social media advertising plan. If your business isn’t currently utilizing Facebook, consider getting started with a Likes Campaign to build your following and find new customers.
For businesses that are interested in visually advertising their products or services through eye-catching images or videos, Instagram may be the perfect supplement to their current digital advertising. All Instagram Ads can be directly linked to a landing page on your website to provide a more targeted approach that generates leads or increases products sales. If your product is visually stimulating or you have the ability to create a short video to showcase it, it would benefit you to look into incorporating Instagram Ads.
While the userbase for Pinterest is much smaller than Facebook, it still provides impressive returns for anyone that chooses to use it for their social media advertising. For eCommerce retailers that want to get their products in front of a large audience of motivated shoppers, Pinterest Ads will be a great addition to their digital marketing plan. However, the industries that find the most success on this platform in the home improvement or art segments.
While not typically the obvious choice because of their profitability issues, Twitter Ads have become invaluable for some of the top businesses in the world. However, this platform isn’t successful if you don’t know how to navigate the challenges it presents with its shortened posts. Twitter can also become easily congested with the average user posting up to 10 tweets each day. Make sure your ad is eye-catching and engaging to ensure it cuts through the noise.
Still Need Assistance with Marketing?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2019 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter and LinkedIn!