Pay Per Click Advertising, or PPC, has become a popular way to get your business in front of potential clients when and where you want to reach them. PPC provides a much-needed way for businesses to refine their target audiences and increase sells; however, that doesn’t always mean that your approach is effective. To ensure you are getting the attention your PPC Campaigns deserve, use these tips to improve your strategy.
Refine Your Keywords
Attempting to compete with companies that have a large budget for general keywords can quickly eat into your budget and limit your chances of being seen. For this reason, it is important to focus on long-tail keywords or more targeted keywords that your audiences may be searching for. This is as easy as changing your keyword from simply “plumbing” to “emergency plumbing in Tulsa”. Take the time to refine your keywords and try to focus on the phrases that will result in an immediate conversion.
Use A/B Testing
If you are currently only running a single version of your ad, what basis do you have for ensuring that it is functioning as well as possible? To verify you are getting the results you should, it is important to implement A/B Testing to continue to refine your PPC Campaigns. This lets you see what is working and pivot in that direction to continue your success.
Verify Keyword Relevance
Nothing can tank your PPC Campaigns faster than having ads that aren’t relevant to the keyword you are using. It is important to ensure that your ad copy has a direct correlation to the keywords or keyword phrases you are attempting to rank for or they will undoubtedly tank. Keep monitoring your PPC ads to ensure the keywords are optimized and as relevant as possible to remain competitive.
Still Need Assistance with PPC Campaigns?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, reputation management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!