What is Local SEO?

Did you know that millions of potential customers use local search each day to discover new businesses in their area? No matter what products or services you offer, it is important to take the proper steps necessary to ensure your business can easily be found online and increase the chances of your business being found instead of your competitors. Local SEO is a targeted marketing approach that can help position your business at the top of search engines to help potential customers find and see you.

Content Localization

Like standard search engine optimization, it is important to localize your content to include your city and service region on each page of your website. If you have several cities that you service, it is important to make sure that you have separate pages for each location or areas that you are available. Not only does this increase the number of pages that are being indexed, it provides an easy way to expand your local exposure.

Local Citation Building

As mentioned in our previous blog, completing local citations and reputation building is an extremely important part of Local SEO. Local citations are better known as online business directories that provide your company name, address, phone number and website. Some examples of local citation providers include Yelp, Yellowpages and MapQuest; however, there are many other local citation options available. Try to position your website on as many as possible for the most impact.

Reviews and Reputation Management

Great reviews from your customers can help showcase why potential customers should choose you over a competitor. The number of reviews your business has, the quality of the reviews and the authority of the person providing them are all important factors when investing in local SEO. If you consistently provide great service and customer support to your customers, don’t be afraid to ask them to review your business.

Still Need Assistance with Local SEO?

You can always get in touch with the experts at Skynet Solutions for help with your online business listing, reputation management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!