When you search for something on Google, you likely want the most relevant search result in the quickest amount of time possible. Fortunately, you are not alone! To help meet this growing need for more relevant search results with quick loading times, Google has announced that page speed is now included as a ranking factor for mobile searches.
Titled the “Speed Update”, this new metric will target pages that currently deliver a slow user experience, no matter what CMS was used to build it. While this will only affect a small number of percentage of searches currently, the search intent is still considered a heavily weighted factor. This means that websites with slow page speed can still achieve great search result rankings if they have great content on their pages.
Google is encouraging businesses and their webmasters to assess how their current page performance affects the user experience that visitors may have. Having slow page speeds can limit the time users spend on your page, which can also limit growth in search engine rankings. For this reason, optimizing your website for improved page speeds and an optimal user experience is critical for continued growth under the “Speed Update”.
Currently, there are no tools that can help you determine if you are affected by the “Speed Update”. For this reason, it is important to take the steps necessary to evaluate your page’s current performance and make adjustments to make your pages more user-friendly. If you are unsure of how to get started, the experts at Skynet Solutions are here to help!
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