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Which PPC Platform is Right for Me?


As a small business owner, you likely know that you should be investing at least some of your marketing budget into PPC advertising; however, you may not know how to get started or what options are available to you. With the rise in social media advertising over recent years, PPC has not only become more affordable but it has also simplified to process of reaching the right customers. If you are asking yourself “Which PPC platform is right for me?” here are two proven options you should be looking into.

Google PPC

Often seen as the originator of PPC advertising, Google Ads are prominently displayed at the top of the search results page. Once someone clicks your company’s ad, you are charged according to the current Cost Per Click rate from an allotted budget. Once this budget has run out, the ad will discontinue until the funds are restored. This ensures that you aren’t overspending from projected amounts.

Currently, there are several different types of PPC ads available through the Google Ads platform including search ads, remarketing, local search ads and display ads. If you plan on managing your own PPC campaign, take the time to learn the benefits of each of these ad types and allot portions of your budget to each as needed. Just ensure that you are choosing the right keywords for your unique needs and ensure they aren’t too specific to use your budget effectively.

Social Media PPC

In recent years, Facebook Ads have proven that social media networks are a viable PPC platform. This growth has been particularly welcoming for small business owners because a small budget can bring phenomenal results. Social media platforms that currently provide PPC services include Facebook, LinkedIn, Instagram, Reddit and more. The reach your business has on these platforms doesn’t matter and great results can be achieved either way.

Because social media can provide a wealth of information, it makes it incredibly easy for businesses to find their target audiences. For B2B industries, LinkedIn will likely be the best PPC platform while reaching individuals with targeted interests will be easier on platforms like Facebook and Instagram. If you plan on creating your own ads campaign on a social PPC platform, take the time to familiarize yourself with the options available.

Ready to get started?

You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2020 your business’s best year yet. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitter and LinkedIn!

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