Muscle Research has been in the online eCommerce business since 2004. Since that time, as any normal business evolution, Muscle Research has re-branded themselves and been through 5 different website designs. Most of the web changes over the years has dealt with visual aspects as well as keeping up with the ever changing internet and how people view and purchase online. But the time has come for their eCommerce Website Overhaul.
Its hard to imagine but Muscle Research had an eCommerce presence way before the internet was browsable on a mobile device. Yes, thats right; Pre iPhone era. Keeping up with technology and staying relevant on the online space with a constant struggle for any eCommerce business, even today.
This will be Muscle Research’s (mrsupps.com) 5th website re-design and its first overhaul. Skynet Solutions has retained a great relationship with MR over the past years and has completed most of the online and marketing work required for their eCommerce business. But this time it was different. Not only did we completely change the look and feel we helped to migrate them to WordPress.
Change is tough but can sometimes be completely necessary. Migrating information, improving SEO and tightening security measures are all very important aspects that Skynet Solutions meticulously handled during their eCommerce website overhaul. With the use of WordPress as the new website platform, we were able to integrate more marketing, analytics, customer retention and customer interaction methods into the website. We also developed a custom woocommerce product listing display for mobile applications.
Shipping is a big topic for any eCommerce business. Shipping processes can make or break your eCommerce store and cause a lot of turmoil for both parties. The MR web overhaul included integration with our own custom eCommerce fulfillment software plugin that we developed for a centrally located fulfillment company. This integration alone provided a continuity with their distributor and website to maintain and monitor stock levels. Muscle Research has settled into their new website and the added functionality will allow for future growth in an ever-changing environment.