One of the most rewarding parts of being a Google Partner is all the events we get to host where we can reach out into the community and interact with other local businesses. Here at Skynet Solutions, we love being a part of the small business community and using our knowledge and skills to help other local enterprises succeed as well. All throughout the fall, we held a series of “GYBO” seminars throughout the region to help small businesses get online. Thanks to our partners at Google, REI Oklahoma and area chambers of commerce, we were able to help many local business—like yours—improve their online presence in a variety of ways! At the various workshops we hosted, we covered topics ranging from how to use Google Analytics effectively to what S.E.O. is and how you can use it to boost your online presence. We also discussed how to get your business listed on Google Maps and other maps listing services, like Bing and Apple and other effective tactics to make sure that potential customers are able to easily find your business online. We have found maps listings to be one of the most effective ways to help a small, local business grow. The importance of an online presence for your business cannot be overstated; 50 percent of all mobile searches are conducted in hopes of finding local results, and 61 percent of those searches result in a purchase, according to Search Engine Watch. In addition, 56 percent of mobile searches are from users seeking local information, like business hours, directions, and a physical address—which is why maps listings are so critical. If your business can’t be easily found online, customers are going to go elsewhere. We are planning on hosting more of these events in the new year, so keep an eye out for more information! In the meantime, you can always call the experts at Skynet Solutions for all of your marketing needs. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your businesses’ best year yet. You can also find us on Facebook, Twitter, Google+ and LinkedIn!