As a small business, you are always looking for low-cost ways to help improve the reach of your business. Throughout your research or conversations with marketing professionals, there’s a good chance that you have heard about search engine optimization (SEO). While there are many different ways you can implement SEO into your business’ marketing plans, here are some easy SEO tips to help you get started quickly.
Google My Business
If you are a small business that has a physical, local address, setting up your Google My Business account is critical for remaining competitive and drawing in new customers. With a completed profile, you are able to show up prominently in local search results through Google. To make this even more effective, your listing will include a click to call button, link to your website, directions to your location and an integrated review system.
Beef Up Your Blogs
One of the easiest ways to improve your website’s SEO is to add keyword-rich blogs on a weekly basis. This not only helps improve your search engine ranking but also provides content that can easily be shared on social media platforms or through email newsletters to bring more visitors to your website. Shoot for 350 words or more with each blog to achieve optimal results; however, blogs that prominently feature keywords you want to rank for will perform better with around 1000 words and an infographic.
Improve Website Usability
Is your website painting a good picture of your business for potential customers that find it? Several factors can contribute to a well-made website including page speed and whether or not your website is mobile-friendly. Review your analytics to determine if you are hitting these metrics properly or if it’s time to invest in a new website design that is future-proof.
Why Skynet Solutions for Web Design?
Skynet Solutions is committed to providing the best web design services possible. If you are ready to expand your web presence, refresh your website design or enhance your digital marketing, we are here to help. You can fill out our online contact form on our website or connect with us on Facebook, Twitter and LinkedIn!