Using Snapchat for Businesses

Snapchat has surpassed 100 million daily active users that send 400 million snaps each day, making it one of the fastest-growing social networks currently. With the average age of Snapchat users ranging from 18 to 34, this may be a target demographic that some businesses are struggling to hit. If a business is interested in using Snapchat, there are several different uses for Snapchat that can be utilized to help ensure growth.

While offering direct messaging, the most viewed content on Snapchat is released through Snapchat stories. This combination of pictures and video are available 24 hours and can be watched repeatedly by Snapchat users. With Snapchat’s native features, including text, emojis and filters, creating interesting content is as easy as a swipe of the finger.

Inside Looks

Consumers who follow a business on Snapchat can often get an inside look at the business. This is an excellent way to create a bond and sense of inclusion that strengthens brand loyalty. By offering real-time snaps during an event or previewing upcoming products, Snapchat offers unique insight to your followers.

Contests and Promotions

Snapchat stories offer a unique opportunity to show content sequentially in the order it was posted to create one story. This can be utilized to add a promotion or discount at the end of the story to ensure that consumers are exposed to content that is presented. By offering this at the end of the story, consumers are more inclined to watch the story in its entirety.

Behind the Scenes

Showing off a company’s facilities and enhancing the image of a company is easy with Snapchat. By providing behind-the-scenes content to followers, they have a direct look at the company culture. By showcasing work parties, warehouse operations and production techniques, companies can show why they are different from competitors.

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