Tips For Generating eCommerce Leads

As an eCommerce business, you are likely always looking for ways to increase sales and stay one step ahead of your competition. Since eCommerce stores are available 24 hours a day, businesses that focus their efforts online have a distinct advantage over brick-and-mortar stores when obtaining new customers. In this article, we will explore some popular tips for generating eCommerce leads and provide some information you need to get started.

Before we explore the ways you can start generating eCommerce leads for your business, it is important to define what exactly a lead is. Anyone that shows interest in your brand, or the products you sell, should be considered a lead. Once they have become a lead, the next step is to encourage them to complete a purchase through a funneling system. This means anyone that visits your website should be considered a potential lead that you should be investing your resources into. So how do you identify these people?

Utilize Website Cookies

As an eCommerce website, you have the unique ability to track your user’s behavior into easy to read reports through the use of cookies. With this technology available to you, there is no reason you shouldn’t be utilizing it to gather information on visitors to your webstore and treating them as official leads. Although users can block them, the vast majority won’t. This will help give you insight into who your ideal customer is and establish easier ways to target them for quick sales.

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Leverage Social Media

All successful eCommerce websites will have a sizable and engaged social media audience. One of the reasons this is so important is that you have the ability to meet your potential customers or your brands biggest fans where they are and funnel them directly to your website. Unlike other selling platforms, eCommerce leads can be cultivated and converted directly through social media. If you are having trouble finding new followers, consider running some ads directly on social media platforms with your existing demographics information from cookies to increase your visibility.

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Gather Email Addresses

If you aren’t gathering email addresses during your sales process or encouraging newsletter signups, there has never been a better time to start. Not only does this help with retargeting customers that have already completed the purchase cycle, but it also creates an open line of communication with your followers to promote new products that may be available. By opting into your mailing list, you know these people want to hear from you. Give them a reason to complete the sales cycle with a newsletter or promotion.

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Still Need Assistance with Marketing?

You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2019 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter and LinkedIn!