The world of digital marketing is constantly changing as new, innovative trends dominate the internet and reshape the strategies that businesses of all sizes invest in. While the pursuit of the perfect SEO strategy can be nerve-wracking for marketers or website owners, staying on top of these trends is critical for continued success and increased website traffic. In this article, we will look at 5 reasons your SEO campaign may not be working and provide some tips to help you fix it.
Your Content Is Bad
No matter how you slice it, a good SEO strategy will ultimately boil down to how well the content you provide on your website aligns with what your target audiences are searching for. As you might expect, one of the most common reasons that an SEO campaign fails is because the content you are providing doesn’t hit the keywords you want to rank for and you aren’t providing engaging content that will bring visitors back. If you are struggling to maintain relevant, error-free content on your website consistently, it may be time to invest in professional copywriting services.
You Aren’t Getting Backlinks
Perhaps the hardest part of any SEO campaign, generating backlinks to your website is one of the easiest ways to boost your credibility online and, in turn, quickly rise in search engine rankings. While some SEO experts will encourage you to create guests posts for other websites or search for dead links on relevant websites and suggest your own link as a replacement, this can be incredibly time-consuming. Instead, try focusing on generating and releasing press releases that can link back to your website through credible new outlets for the most impact.
Your Hosting Is Unreliable
Although you may not readily see the correlation, partnering with a bad website host can have severe impacts on your SEO strategy. If your website is constantly experiencing downtime due to server overloads or traffic issues, there’s a good chance that your bounce rates and visitor data will reflect that. Before you start looking into more extreme SEO efforts, check your hosting to see how well it is performing and determine if it’s time to upgrade or shift to a new provider.
Your Visitors Don’t Stick Around
High bounce rates can have a lasting impact on how well your web pages perform in the search engine rankings. Major search engines, like Google, are committed to providing the most relevant results possible to the users that utilize their search engines. If you have high bounce rates, they could see this as a sign that your website isn’t providing the content it once thought you had and, in turn, quickly drop your rankings. To remedy this problem, revamp or expand your content to be more relevant to what your visitors are actually searching for and improve the time they spend on your page.
You Expect Too Much Too Soon
No matter what SEO campaign strategy you invest in, it is important to understand that you won’t see success overnight. Because pages have to be indexed and the content included in them has to be analyzed by robots, it could take as long as 3 months to start gaining traction. However, while the process may start slow, investing in your SEO is a long-term strategy that will provide great results for years to come.
Still Need Assistance with Marketing?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2019 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter and LinkedIn!