For most small businesses, wasting money on inefficient marketing tactics can be a serious setback that provides little to no return on the money that is spent. In fact, their digital marketing budget may only be a fraction of the big businesses they compete against. While you could focus your efforts directly on ads through Facebook or Google, you still might not be converting leads if the rest of your online presence isn’t encouraging them to act.
As the old adage says, you have to spend money to make money. If you aren’t actively sharpening your business’ presence online, customers won’t have any incentive to find you or will have a difficult finding what makes you different in a sea of competitors. Now that we have pinpointed this all-too-common problem, let’s take a look at some of the easy ways you can start maximizing your digital marketing budget while simultaneously building your online presence.
Perform an SEO Audit
When you carry on with a “business as usual” attitude, it can be hard to determine why your marketing plans aren’t working. You may be spending the right amount from your digital marketing budget, you just might not be putting into the right places to make your business shine. Performing an SEO audit will help pinpoint any problems you have with your website’s optimization and provide an easy roadmap to help you be more efficient.
Google currently relies on over 200 unique factors to determine where your website fits in the search rankings. While hitting all of them can be next to impossible, focusing on the ones you have control of will ensure your website has the best chance for success. To review these ranking factors and compare them with your current strategy, you are encouraged to read the study provided by Backlinko
Generate Quality Content
If the content on your website doesn’t meet the needs of people that are actively searching for keywords or keyword phrases related to your industry, there’s a good chance you aren’t seeing much success in the search rankings. One of the easiest ways to maximize your marketing budget is by refreshing existing content and providing great new content for your website’s visitors. You know you should also provide a weekly blog to keep visitors coming back; but is there more to it than that?
On average, all pages found on your website should have a minimum of 350 words to perform well in the search engine rankings. However, if you are able to generate between 750 and 1000 words per page, you could see a significant spike in how relevant they are and how easily you are able to generate meaningful backlinks. If possible, try to incorporate infographics or eye-catching images to make the experience more meaningful.
Leverage Your Social Media Accounts
While social media causes its fair share of problems for society, it also plays an important role in ensuring businesses are able to develop meaningful relationships with their customers. No matter what platforms you currently use, there is a good chance your existing and future customers are also using them on a daily basis. Try to create a good mix of organic social media posts and ads for the most impact while funneling followers to your website whenever possible.
If you aren’t currently leveraging social media for your business, now is the time to get started. All accounts are free to open and you can consistently reach new people without even spending a single penny. Try to ensure any pages you create will receive daily attention to keep followers engaged and lure in new ones. If you aren’t experiencing much success with one particular account, don’t be afraid to do a social media audit and trim the accounts that aren’t working for your business.
Still Need Assistance with Marketing?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2019 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter and LinkedIn!