Now that 2019 is in full swing, digital marketers are beginning to have a clearer picture of what SEO strategies are most important for success this year. Although Google is constantly changing the algorithm used to rank websites, there are several techniques that businesses can use to ensure they are making the most of their search engine optimization efforts. In this article, we will explore the top 4 ways to increase your SEO in 2019 and provide some tips to help you get started.
Keep Visitors Engaged
The more time you are able to keep visitors on your website, the more relevant that Google will deem your content. Once this distinction has been made, they will be able to accurately rank your website among competitor websites. In most cases, the amount of user engagement your website receives is based on how long a user spends on your overall website and whether or not they visit more than one page.
To keep visitors engaged it is important to ensure that your content is as relevant and informative as possible. In order to encourage them to visit other pages on your website, create a system of internal links that lead to more information about the topics you are trying to rank for. In essence, you will be creating a content web designed to keep your visitors on the website and ensure they are spending as much time as possible reading your content.
Although they can be hard to cultivate, backlinks play an important role in improving your search engine ranking. In fact, according to the most recent research available from MOZ, backlinks may account for as much as 50% of how websites are ranked. However, there are some easy ways to ensure your content is primed to collect great backlinks from reputable websites.
One of the easiest ways to collect backlinks is to ensure that you are creating great content that is informative, educational or entertaining. For the most impact, ensure your content contains between 1000 and 2000 words while also providing infographics to help make your points clearer. These factors will help ensure your content is optimized to receive backlinks more efficiently.
Focus on Website Speed
Since 2010, Google has used website speed as an important ranking factor. When a website is slow, Google not only has trouble crawling websites quickly, but it can also affect the experience that your website visitors have. Ultimately, this will affect how long your website visitors stay on your pages or if they will leave unsatisfied.
To increase your page speed, ensures your assets, including images and videos, are optimized to remain high-quality while still maintaining small file sizes. In most cases, this will be the biggest problem that contributes to slow page speed. Take the time to audit your website and see if there are any ways you can improve your page speed.
Make Your Content Count
While the previous suggestions can help increase your SEO in 2019, the quality of your content is ultimately still the most important factor in your SEO plan. One of the biggest mistakes that digital marketers make is creating content that is optimized for indexing robots and not thinking about the overall user experience. For this reason it is important to ensure that your content is created specifically for the visitors you are hoping to bring to your website.
Take the time to create content that your visitors will want to read by ensuring it is easily read while remaining informative. If you are experiencing high bounce rates or low engagement, there’s a good chance that your search ranking will suffer because Google won’t find your page relevant. If you aren’t achieving the ranking you hoped for, review your existing content and refresh it as needed to make an impact.
Still Need Assistance with Marketing?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2019 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter and LinkedIn!