While Google PPC was considered the king of digital advertising in the past, a new contender has made its run at the crown. At one time, Facebook was the go-to platform to ask people to like your page and reap the benefits of the free exposure you had with every post. However, as Facebook begins to diminish organic reach, many businesses are finding great success through paid ads. In this article, we will explain 3 ways you can find new customers with Facebook Ads and some easy ways to capitalize on this effective and affordable digital advertising option.
Utilize Lookalike Audiences
Facebook has very detailed data on its users. Fortunately, this collection of data is available to you throughout the creation of your Facebook Ads. One of the biggest advantages of this advertising option is the ability to create a lookalike audience to identify the people most likely to need your products or services. Try importing your email lists into Facebook to nail down the right audiences and then let the algorithm do the work for you.
Target Life Events
They say that relationship updates aren’t official until they are posted on Facebook. Fortunately, these unique metrics can be utilized by a wide variety of businesses. For instance, if you have a product or service that can be beneficial during a wedding or the birth of a child, you can quickly and easily target these audiences to make an immediate impact at a much lower cost than other advertising forms. The possibilities are endless once you nail down your target audiences.
Focus On Repeat Customers
Through retargeting, you have the ability to turn one-time customers into your biggest fans. Even more impressive, if someone sees your ad but doesn’t take action, using retargeting allows you to increase conversions and coerce your customers to take action instead of staying on the fence. The more repeat exposure you are able to provide to your target audiences, the more likely it will result in a sell.
Ready to Get Started?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2019 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter and LinkedIn!