The Pitfalls of DIY Web Design Services

This is the age of the easy web presence. With a little research and a small budget, it’s not difficult at all to get a website. However Easy =/= Good. Let’s just face it. We like to think we’re good at everything, but we just aren’t. When you use a service like Squarespace, Wix, or WordPress, you’ll be online fast. That’s true. But there’s so much more you can get out of a website by using a professional web design/development firm rather than hastily throwing up a generic template site. A good firm will have multiple professionals with different skills working on your web presence. To name a few of those skills:

1. User Experience – We don’t often think about how things flow. We take it for granted. Having someone who thinks about the amount of clicks it takes to buy a product or the size of links on a mobile site (to name two of a million things associated with user interfaces) can make a huge difference in conversions and traffic on your site.

2. Graphic Design – Most of these DIY sites offer simple templates. While easy to use, they just don’t stand out in a crowd. A skilled graphic designer will make your website beautiful and give it its own unique flair, making it memorable and functional.

3. Copywriting – Words matter. A web design firm will make sure your site’s content is concise, keyword-rich, and tailored specifically for your target demographic. Well written copy always leaves an impression.

4. Development/Programming – Another problem with template sites is the restricted functionality. Not everything is covered by plugins and modules on these DIY websites. Chances are, a good developer will be able to bring anything you think of to life. A dedicated programmer can bring your site beyond the basics and make sure it works every time.

5. Marketing – So you have a website up on squarespace and your business is off the ground! So why aren’t you making any sales? Your site needs to be optimized for search engines and your url needs to be broadcast out there for people to see! Without a marketing professional, that new site that you’re so proud of my never be seen by anyone other than you.

Play it safe. If you’re serious about your business, use a web design/development firm. Don’t fall to the alluring price point of DIY web services. This post is a paraphrased reblog of this article by Jess DelBalzo on


Google’s New Rules on Mobile-Friendly Sites

And How it Affects You.

April 21st Deadline To Get Mobile Friendly

Is your website mobile-friendly?
Starting April 21st, Google has announced an update to their mobile based search algorithm which will give a higher ranking to those with mobile-friendly sites and will be downgrading those without. As a result, mobile users will notice their search results to be more relevant and optimized for their devices. This change is great news for mobile users, as it may urge more and more sites to convert, but it may cause a sizable impact to businesses with outdated sites if they lose this mobile ranking. Many businesses are learning that visitors coming to their websites are on mobile devices. Upon further review it becomes evident that mobile searches have increased from 27% to over 47% in the past two years. Having a responsive website design, coded to adapt to all screen sizes regardless of whether a visitor is using a mobile device or a desktop computer, will give your business a competitive edge.

How can this change have a positive effect on your business?
Complying with Google’s new mobile-friendly requirements opens a rare opportunity for businesses to gain more market share, in terms of search ranking, from their competitors. Responsive websites that can accommodate the new algorithm will be shown above other noncompliant sites and in the long run, this higher ranking will direct more traffic their way. Usually companies pay thousands of dollars a month on campaigns to gain top rankings in search results. After April 21st, even small businesses have the chance to be placed above their competition without having to break their budgets.

So how can you ensure that your business’s website is ready?
Luckily Google has given its partners some tools to use in preparation for their upcoming changes. Contact the professional team of web developers at Skynet Solutions to review your website’s mobile-friendly readiness and make certain your customers can find you when they need you the most.

Contact us today with any questions or concerns over googles mobile guidelines at 918-895-1982

See this on Tulsa’s Local News KOTV and KTUL


Website Launch: OK Headache Relief

Here at Skynet, we’re celebrating another successful website launch. This time, it’s a promotional site for a local headache relief expert and dentist.  The site was a doozy, coming in at 13 pages. But thanks to our content management system, EasyCMS, we were able to create a template and knock out those pages very efficiently.  Despite having 13 pages, the overall user experience and simplicity is among the best. With a contact form on almost every page, it’s easy to find what you want and set up an appointment. So go check it out at !