In recent years, there has been a growing trend among small business owners. Many hold a common belief that once their website is published, nothing else is required to skyrocket to the top of Google search engine rankings and increase their profits. Unfortunately, publishing your website is just the start of building your online reputation and requires the appropriate nurturing to ensure your place in the digital world.
One of the biggest mistakes webmasters make is neglecting their new website and not giving it the appropriate attention it needs to thrive and grow. For instance, if you had already been to a website and no new content was added, what incentive would you have to return? Not only is this a problem from a consumer perspective, Google ranking relies heavily on content updates to determine how visible your website should be.
Writing Content for SEO
One of the easiest ways to provide free new content to your website is by adding a blog. With modern content management systems like WordPress, continually providing exciting and relevant content your website has never been easier. Not only will consumers have a reason to keep coming back to your website, Google will index your new pages as easily searchable data based on keywords or phrases you put into that content. To combat this problem, a new blog should be added to your website at least once a week with relevant terms you are hoping to rank for. It is also important to update any existing content on your website that is below 300 words per page and not utilizing the keywords or keyword phrases you hope to rank. It is important, however, to ensure the keywords are utilized properly and not just stuffed improperly to ensure you aren’t penalized by Google’s page crawlers.
Still Need Help With Content Writing?
If you need any help keeping up with your blogging requirements or updating your existing content, call the content creation experts at Skynet Solutions. We can write interesting, fresh content for any industry or business, as well as handling your social media and other Broken Arrow marketing needs. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!