As you begin building the online reputation of your small business, it is important to have the tools and knowledge needed to set you on the right path. At the most basic level, it is important to know how to optimize your website to improve your search engine ranking. To help you get started, here are 3 SEO basics that you can use to kickstart your small business online.
If your website doesn’t work as intended, you likely are experiencing high bounce rates that are hurting your search engine ranking position. Even worse, potential conversions or important sales could be slipping through the cracks as users struggle to make it past the errors your website gives them. For this reason, it is important to have website error monitoring in place to not only detect issues but fix them whenever they arise.
While there are many plugins available through WordPress that can improve your website, no plugin is a silver bullet. In this day and age of increasingly required ADA and other compliances, it is very important to have a development team that understands and is capable of performing inside the guidelines set out by WordPress. As new plugins make their way into the WordPress Plugins database, the company has begun to crack down on claims of guaranteed legal compliance with a new amendment to their plugin guidelines.
If you had a digital marketing strategy that didn’t work quite like you had hoped last year, you are likely looking for ways to improve your success this year. Creating a digital marketing plan, executing it and adjusting your strategies when needed is critical for obtaining the desired outcome. If you need online marketing help, try focusing on these 4 steps to get started.
As Skynet Solutions has predicted over the last year, Google has now started rolling out mobile-first indexing to more sites. This means that the mobile version of your website’s content will ultimately create and determine how you rank, even for desktop users. This announcement is the first time Google has verified a large number of sites will be included in the mobile-first indexing process.